Orkut is a social networking website that is owned and operated by Google Inc.This service is used to find new and old friends and maintain relationship with them.The Google employee” Orkut Buyukkokten “ had created this website.so only this website is know as Orkut.This social networking site have many advantages compare to facebook and twitter, can upload all videos from youtube or Google video directly.A new feature of orkut is THEME,can able to change to colourfull themes in library.but this website is provided in limited countrys.it was big drawback of this.New feature themes are only available in INDIA,PAKISTAN and BRAZIL.
For Google,Orkut is an application like other gmail,youtube etc..but facebook and twitter are companies fully devoted to social networking
THEN WHY ORKUT BECAME TAFFIC LESS?????…….
Orkut is based on two types of web development language:
ASP for front-end and Javascript and Open Social at backhand. Application for such type of combination is not easier. Facebook has a complete design of PHP, the simplest web language after HTML and therefore thousands of applications are there for fun. Orkut seems a bit heavy, heavy in the sense that links took more time to open and in worse “bad bad server, No donut for you”. While other Social Networking Sites (SNS) are relatively fast. It’s not only my opinion. Even Marissa Mayer, vice president of consumer products at Google, in an interview told that:
“But in Brazil, they were sort of used to the latency. So the fact that the site was slow didn’t slow them down. They just kept building momentum. And India, I think because it was on the Indian opposite time zone, it also wasn’t competing for that same resource of scalability.”
Ease of Sharing :
Orkut doesn’t provide social sharing plugins/ modules while other SNS do. These plugins offer easy and quick sharing. Anyone can embed these codes to their site with almost no knowledge of hard coding. The Gadgets like Wibiya doesn’t provide Orkut in there list. So one who needs to share something should have Orkut opened in other tab.
Search:
Orkut profiles don’t show up without login. In other words while searching for a person name, search engine doesn’t provide profile pages of people related with the name on their results. May be this is because of security but there are other ways like protected view instead of hiding complete information.
Promotion :
Orkut does not provide page creation for a business promoter. There is a feature for creating ads on orkut but link to that ad is not available publicly. Thereby losing hope for promoters to enjoy this Application. Most of the people join certain communities but the updates of community are not available on the homepage.
Entertainment :
One reason instead of communication is fun on social networking sites. Orkut has little application for entertainment. There should be something for amusing which holds users on site.
Launch Timing:
There was almost no gap when it was launched as compared to Facebook. Orkut was launched on January 24, 2004 while Facebook was launched on February 2004. But Orkut is still in beta phase (the word beta means “end user testing phase, a Software engineering term”). Meaning is that, orkut doesn’t gather the expected feedback from users and so is testing since last 7 years or may be employees are not focused for further improvement to finalize it.