Youtube SLAM

Google slams its competitors with a new feature for youtube.com called, YOUTUBE SLAM. Yes, you read it right. Go to “www.youtube.com/slam” to experience this new feature, where two video can be played side-by-side and you can pick the best, by voting to them. New feature, will it make? or will it break?. Lets analyse.

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Youtube SLAM: Concept

Videos can be viewed in different categories ranging from comedy to dance. The videos with most ratings are featured on the category’s leaderboard. Viewers can also subscribe to Slam channels to see the most viewed/rated videos. Viewers will also earn points for predicting the crowd favourites, and can compete against other players at the end of each week. The YouTube Slam will help viewers uncover “the next big thing” on the social video networking site.

“YouTube Slam is a brainchild of Google Research, which was working on the project since this fall. The research team focussed on ’singing at home’ videos and then used software methods to analyse audio and visual features. Later, the research team incorporated a ‘voting’ feature to identify and motivate deserving talents through YouTube Slam”.

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Youtube SLAM:

“…come play YouTube Slam—a video discovery experiment we cooked up with folks from Google Research. Each week a new crop of videos battles head-to-head in Comedy, Cute, Music, Bizarre and Dance Slams, where your votes determine who wins the Slam and gets featured on the leaderboard,” says YouTube in its blog.

This feature is expected to attract more users, also help the site to increase its value and interaction levels. This will also reduce the amount of search done on youtube for videos and ultimately boost the number of subscribers for the youtube slam videos and the website.

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